WEBVTT

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Google updates Ads Editor, AI image generation runs amok,

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and Gen Z prefers diversity, on this week's

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Marketing Minute.

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First up, Google Ads Editor just launched version 2.6 with a

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pack of eight new features. This update is packed with

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tools to streamline workflows and improve campaign

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management. Marketers should take some time to familiarize

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themselves with these new features and explore how they can

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boost their advertising efficiency. Next Meta AI's recent

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work with creating ahistorical images, similar to Google's

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Gemini AI, highlights both the exciting possibilities and

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potential pitfalls of

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generative AI models. These tools can produce amazing

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results, but like any creative partner, AI needs human

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oversight. Marketers using AI for content creation should

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ensure proper quality control on the outputs, just like

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they would with a human designer. Finally, a recent

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Microsoft survey reveals a powerful consumer trend. The

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research shows that 70% of Gen Z customers trust brands

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more when they see diversity reflected in their advertising

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campaigns. This is a clear message for advertisers:

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ensure your ads and

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messaging are inclusive and resonate with your diverse

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audience. I hope this has given you some insights into

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what's trending in marketing this week. If you learned

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something, drop a like. If you found it valuable, share it

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with your network. For the Colling Media Marketing Minute,

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I'm Doug Campbell.