WEBVTT

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Google Analytics' crystal ball, Super Bowl bot-gate, and

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Meta's Apple-shaped detour, on this week's Marketing Minute.

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Google Analytics introduced "Trend Change Detection" which

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is a handy new tool that uses AI to identify sudden shifts

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in your traffic, conversions, and engagement. Marketers who

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use GA4 should familiarize themselves with these new

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alerts to help spot important trends and avoid panicking

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over random dips. X claimed it received brag worthy user

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activity during this year's Super Bowl, but hold your

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applause. Cybersecurity firm CHEQ claims that a large

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chunk of that traffic was, shall we say, artificially

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inflated.

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It turns out bots may have been more excited than real

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people, so if you're judging your campaigns on X by

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engagement, impressions, or clicks, you may want to think

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again. Meta's not happy about Apple's upcoming 30% fee on

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in-app purchases. Its solution? Encourage iPhone users to

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boost posts through its website instead of via the app.

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Clever? Maybe. Convenient? Not so much. Users are

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understandably confused, and the whole situation adds fuel

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to the ongoing battle between tech giants. Stay tuned for

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the next round.

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I hope this has given you some insights into what's

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trending in marketing this week. If you learned something,

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drop a like. If you found it valuable, share it with your

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network. For the Colling Media Marketing Minute,

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I'm Doug Campbell.