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Disney goes programmatic, Google SGE drinks your

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milkshake, and deep fakes threaten your brand safety, on this

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week's Marketing Minute.

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Disney recently announced partnerships with The Trade Desk

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and Google OpenX to offer programmatic inventory.

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Marketers will be able to tap into Disney's massive

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audience across their properties, including Disney+,

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ESPN, and Hulu, reaching viewers engrossed in their

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favorite shows, captivated by Disney classics, or cheering

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on their favorite sports teams. Marketers should stay tuned

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to find out how to tap into these audiences next.

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Google's recent Search Generative Experience (SGE) rollout could disrupt

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your current marketing strategy. SGE displays summaries and

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information directly on the search

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results page, potentially impacting brand and product term

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traffic. A recent study showed a potential erosion of

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traffic for brand-related terms. This highlights the

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importance of a strong SEO strategy and high-quality

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content to ensure your brand stands out in the search

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results. Finally, the growing threat of deep fakes requires

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marketers to prioritize brand safety. Deep fakes are

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AI-generated videos that can realistically impersonate people.

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Malicious actors could use deep fakes to damage your brand

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reputation and marketers will need to emphasize content

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declaration and disclosure for any

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AI-generated content you use, and be vigilant about

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monitoring online mentions of your brand. I hope this

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has given you some insights into what's trending in marketing

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this week. If you learned something, drop a like. If you

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found it valuable, share it with your network. For the

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Colling Media Marketing Minute, I'm Doug Campbell.