WEBVTT

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TikTok picks another fight, Google updates their LLM, and

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Pinterest partners with Google Ads, on this week's marketing minute.

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First, TikTok just launched Sub Space, a subscriber-only

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chat for creators. Sounds familiar, right? Yep. After

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taking on Instagram, YouTube, and Amazon, TikTok is now

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taking a swing at OnlyFans, offering exclusive content and

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deeper engagement for paying fans. So brace yourselves for

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potential content creator exodus towards greener pastures.

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Speaking of tech titans, Google has thrown down the AI

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gauntlet with their new LLM, Gemini. Early tests show its

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neck-and-neck with ChatGPT 4. Meanwhile,

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OpenAI's CEO Sam Altman claims the limiting factor for AI is

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processing power. But Google, well, they have plenty of that.

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So expect to see Gemini makes some serious leaps and bounds

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in the coming months. Rounding out our news, Pinterest is

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closing in on a massive milestone: 500 million monthly

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active users. And to celebrate, they're shaking hands with

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Google for a new ad partnership. Marketers, take note:

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that's half a billion potential customers, but be warned,

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only 20% of them reside in the US. So diversify your

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strategy before diving in.

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I hope this has given you some insights into what's

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trending in marketing this week. If you learned something,

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drop a like. If you found it valuable, share it with your

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network. For the Colling Media Marketing Minute,

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I'm Doug Campbell.